Changes within a seniors’ household and other important demographic trends will have a profound effect on how, and why, seniors choose independent and assisted living options in future. Politicians refer to the dramatic increase in the seniors’ population as the “silver tsunami”. In the not too distant future, one in four Canadians will be over 65. And within the seniors demographic, there is a dramatic increase in the population aged eighty and over.
There is strength in numbers so it should be of no surprise that seniors are now having a significant impact on the development and marketing of products and services for those aged 65 and over. Seniors housing is changing dramatically as a result of this growing population.